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About David

David Shirley

Time Management, Business / Marketing Automation, Technology Integration

After working in technology for 30 years, training for over 17 years, and training in business automation for the last 9 years, I know how busy people can get. Work life seems to be an endless ‘to-do’ list of tasks that can easily get on top of you. Yet successful people are those who know how to manage their time.
The best tool we have these days is technology, which is why I specialise in helping people find smart ways to use technology so they can get more out of their day by achieving targets at work, and by spending quality time with their families.
Over the years, I’ve worked with professionals to implement proven time management principles that optimise their existing technology.
This has helped them to reclaim unproductive, ineffective time, and replace it with an efficient, streamlined work environment designed for personal success and maximum productivity.

This involved working and living between Sydney, New York, and San Francisco developing and delivering training programs within a broad range of industries from banking and property to technology and advertising. My clients were large companies like the Australian Stock Exchange, JP Morgan, HCF, DDB and Charter Hall. While working with these companies, I developed and delivered on-site full-day group workshops, customised one-on-one coaching sessions for managers and C-level individuals, as well as a selection of online programs to suit individual self-paced learning.
Leif Stromnes, Managing Director, DDB was one my programme participants, whose comment was
“It’s not very often that training transforms the way you work, but the Time & Technology workshops have completely changed my behaviour and made me far more effective at work. I would definitely recommend it to anyone in a high pressure and time sensitive environment.”

After years of teaching people effective time management techniques, and mastering pIatforms like Windows, Mac, Outlook, Mail, iDevice, and Android, I noticed that technology platforms were being developed that took time management one step further, and actually helped people to automate what were once time-consuming tasks. This kind of technology was a turning point for businesses as it allowed business owners to put automatic systems in place, freeing them up to do more important tasks like actually managing their businesses, or just spending more time at home. So I decided to take my love of technology one step further and create an integrated system that enabled small business owners to automate many of their online marketing tasks, using different tools that work in synergy. And so the ‘Acceler8′ family of products was born. Acceler8 is a practical training program that is a combination of pre-workshop e-courses and face-to-face workshops in which you master one online tool at a time. Tools include podcasts, creating video content, re-purposing content, creating email auto-responders and newsletters, creating landing pages, webinars, social media, and more. Once you have mastered each component, you will learn how to put them together so that they form one integrated automatic system designed to generate leads, and convert them to buyers.
Don’t you just love technology?
Personally, I love it, and I consider the training I’ve developed to be consistent with the principles I value in my own life – smart solutions that leverage technology for a streamlined workflow and sustainable work-life balance.



Mindset: The New Psychology of Success Reprint by by Carol S. Dweck, recommended and given by Brian Boys
A Short History of Nearly Everything by Bryce Courtney…..still
The Undoing Project by Michael Lewis recommended by Christine Holman
The Subtle Art of Not Giving a F*ck by Mark Manson recommended by Danielle Shirley given by Sarah Hopkins
Soul without Shame by Byron Brown
Shackleton: By Endurance We Conquer by Michael Smith
The Illustrated Encylopedia of the Universe

The Alchemest by Paulo Coelho, recommneded by Peter Dalmaris
The 5 Second Rule by Mel Robbins
The War of Art: Break Through the Blocks & Win Your Inner Creative Battles by Steven Pressfield
The Spy Who Came in From the Cold by John Le Carré

Thinking, Fast and Slow by Daniel Kahnerman, recommended by Leif Stromnes
Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy
Rising Strong by Brené Brown
Astrophysics for People in a Hurry by Neil DeGrasse Tyson
Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin recommended by Leif Stromnes
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport
A Legacy of Spies by John Le Carré recommended (and given) by Jo Ann Hopkins
Running a Thousand Miles for Freedom: The Escape of William and Ellen Craft from Slavery by Ellen Craft and William Craft recommended by Phoebe Judge
Ghost Boy by Martin Pistorius recommended by Alix Spiegel Lulu Miller
Galileo’s Daughter by Dava Sobel recommended by Michael Shirley
Sapiens: A Brief History of Humankind by Yuval Noah Harari recommended by Michael Shirley given by Sarah Hopkins

Health / Fitness


Daily meditation – 109 consecutive days since 18 May 2018
30 Day ‘Pushup Challenge’….again
‘100 days of health’ 24 July – 1 Nov – nutritional ketosis mixed with intermittent and extended fasting

25 Feb – Paddle: Bridge to Beach, Sydney. 11km. Result – 1:03:14 great southerly that blew us to Manly
12 Aug – Run: City 2 Surf, Sydney, 14km. Finished in 1:20:26 – 4kg heavier and 3m33s faster than last year.

2018 goal – Ride the Taronga KOM Proper Strava segment in less than 5 mins.
13 Oct – Paddle: Lion Island Challenge, Sydney 14km.
28 Oct – Paddle: Hawkesbury Classic, Sydney. 111km
8 Dec – Paddle: Palm 2 Pines Ocean Race, Sydney. 20km



Seinfeld Season 4

Manhunt: Unabomber
Band of Brothers recommended by James Daniels
Seinfeld Season 3
The Crown Season 1
The Crown Season 2

The Handmaids Tale Season 2
The Americans Season 5
Westworld Season 2
Ozark Season 2


  • Dubrovnik
  • Prague
  • Moscow
  • Antarctica
  • Machu Picchu, Peru
  • African Safari – Kenyan Plains
  • Alaska Cruise – Orca watching
  • Pyramids of Giza, Egypt
  • The Grand Canyon, Arizona
  • Taj Mahal, India
  • Northern Lights – Iceland


  • Malcolm Gladwell
  • Brene Brown
  • David Pocock
  • Clare Bowdich
  • Mel Robbins
  • Ritchie McCaw
  • Michelle Obama
  • Amy Cuddy
  • Richard Dawkins
  • Simon Sinek
  • Kate McKinnon


  • Drive Nürburgring
  • IM Hawaii
  • Learn to kite surf
  • Learn to paraglide
  • Climb Mt. Aconcagua
  • Climb Mt. Kilimanjaro
  • Go to a filming of Sean Evan’s ‘Hot Ones’
  • Heli-ski in Canada (CMH)
  • Ski the 22km Vallée Blanche in Chamonix
  • Spend a season in the snow
  • Do the Sydney to Hobart


  • Monaco Grand Prix Formula 1
  • King of the Air, Big Bay in Cape Town
  • Wimbledon
  • French Open
  • Wallabies match at Twickenham
  • Summer Olympic Games
  • Fifa Worldcup match with Socceroos
  • Yankees–Red Sox, Fenway Park
  • Canadiens vs. Maple Leafs in Toronto
  • Winter Olympics
  • Superbowl